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For mortgage brokers, lenders & insurers

Be the broker Canadians choose by name

Loonwise doesn’t sell your contact details to four people at once. Canadians compare their options, read what you specialise in, and reach out to the one they picked — so the file starts warm and it starts exclusive.

Claim your profile — free

The founding bench is open. Get licence-verified now and hold your position before paid placement launches.

How the matching works

You don't buy clicks — you get matched files

A consumer tells Loo their situation. We route it to the specialist who fits it best — so you get files you can actually close.

1

We qualify

The consumer shares price, down payment, income type and timeline — a real, intent-rich file, not a cold click.

2

We match

Loo routes it to specialists who fit (e.g. self-employed, newcomer, refinance) — so you only see files you can win.

3

You close

You get matched to clients in your specialty and do what you do best — get them approved at a great rate.

3partners per file (max)
~11 minavg first response
$0cost to the consumer
Intent-richnot cold clicks

This is what the consumer sees

Be the broker they get matched with

Your track record is the pitch. Strong stats win more bids.

S
Matched with Sarah
Mortgage specialist · self-employed expert
  • Closed 640 similar mortgages
  • 97% client satisfaction
  • Average response 11 min
  • Specialist in self-employed income

The moment you win the client

This is exactly what your future client sees

Right after a borrower saves a rate and leaves their contact details, Loonwise shows them three verified options — and they choose who gets it done. Here's that screen, from their side:

Sarah, choose who gets it done
Your rate is saved. Stay with your lender, or have a verified specialist try to beat it.
🏦
The client’s original lenderThe institution behind the rate they saved — direct application
Their pick · 4.19%
THIS IS YOU
YB
Your brokerage★ your rating · your files closed · your specialty — shown to every match
Often beats posted rates
VP
Another verified partner★ 4.8 · specialist profile
May beat this rate
🛡️ Whichever they choose, the Loonwise Assurance applies.
  • They see your edge, not just a priceRating, files closed, average close time and specialty — your reputation does the selling.
  • They choose you — so they arrive engagedNo cold intro. The first call starts at “let’s do this,” which is why chosen matches close up to 40% more often.
  • Exclusive by constructionNobody else is called about this file. It isn’t sold, shared or re-sold — one client, one choice, and the choice was you.

Founding partners

The board is open, and it’s free

No lead fees, no monthly plan, no bidding for position. Claim your profile, and Canadians comparing their options choose you by name and come to you directly — the file is yours from the first word.

Open now · founding bench

Founding partner

$0 to claim your profile

The bench is new and deliberately open. Get licence-verified, publish your profile, and you’re on the page Canadians see when they compare — while there’s still room to be one of the first names on it.

  • No lead fees, no monthly fee, no bidding on placement
  • Clients read your profile and contact you themselves
  • Licence-verified badge beside your name
  • Named placement on the comparison pages
  • Renewal pipeline: clients emailed 4 months before renewal, with you attached
  • Founding position held when paid placement launches
Claim your profile

Why the file is different: nobody buys this contact, and nobody else gets a copy of it. The person has already compared their options, read what you specialise in, and picked you out of a line-up — so the first call opens at “I want to work with you,” not “who is this?” No shared-lead race, no re-selling, no three other brokers dialling the same number.

Open roles

Join the Loonwise partner network

Pick the seat that matches your licence and specialty, apply in two minutes, and our team verifies your standing before you go live.

Every role requires an active licence in good standing — we verify before activation. Roles are openings on the Loonwise matching network, not employment with Loonwise.

Get started with partner verification

Loonwise verifies every broker, lender and insurer before they can be matched with a Canadian. Share your details to begin — we'll confirm your licence and standing before you go live.

🛡️ We check licensing and regulatory standing so Canadians only ever get matched with legitimate, in-good-standing professionals.