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Loonwise
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For mortgage brokers, lenders & insurers

Get matched to warm, ready-to-close Canadian leads

Loonwise matches consumers to the specialist who fits their exact situation — so you only spend on leads in your wheelhouse, and spend your time closing instead of chasing.

Apply to get matched leads

Not live yet — join the waitlist and lock in founding-partner pricing.

How the matching works

You don't buy clicks — you get matched files

A consumer tells Loo their situation. We route it to the specialist who fits it best — so you get files you can actually close.

1

We qualify

The consumer shares price, down payment, income type and timeline — a real, intent-rich file, not a cold click.

2

We match

Loo routes it to specialists who fit (e.g. self-employed, newcomer, refinance) — so you only see files you can win.

3

You close

You get matched to clients in your specialty and do what you do best — get them approved at a great rate.

3partners per file (max)
~11 minavg first response
$0cost to the consumer
Intent-richnot cold clicks

This is what the consumer sees

Be the broker they get matched with

Your track record is the pitch. Strong stats win more bids.

S
Matched with Sarah
Mortgage specialist · self-employed expert
  • Closed 640 similar mortgages
  • 97% client satisfaction
  • Average response 11 min
  • Specialist in self-employed income

The moment you win the client

This is exactly what your future client sees

Right after a borrower saves a rate and leaves their contact details, Loonwise shows them three verified options — and they choose who gets it done. Here's that screen, from their side:

Sarah, choose who gets it done
Your rate is saved. Stay with your lender, or have a verified specialist try to beat it.
🏦
The client’s original lenderThe institution behind the rate they saved — direct application
Their pick · 4.19%
THIS IS YOU
YB
Your brokerage★ your rating · your files closed · your specialty — shown to every match
Often beats posted rates
VP
Another verified partner★ 4.8 · specialist profile
May beat this rate
🛡️ Whichever they choose, the Loonwise Assurance applies.
  • They see your edge, not just a priceRating, files closed, average close time and specialty — your reputation does the selling.
  • They choose you — so they arrive engagedNo cold intro. The first call starts at “let’s do this,” which is why chosen matches close up to 40% more often.
  • You pay only when you’re chosenOn Client-Choice, being shown costs nothing. The charge happens when the client picks you.

Pricing

Two ways to win clients — never a bidding war

Loonwise isn't about competing on price in a race to the bottom. It's an engagement engine: clients meet you, learn what makes you different, and choose you — so every file arrives warm.

Client-Choice Matches

Per engaged lead

When a borrower requests a rate, they see their original lender alongside two verified brokerages — and pick who gets it done. You're only charged when the client actively chooses you.

  • No monthly commitment
  • Client selects you by name — never cold
  • Charged only on files that choose you
  • Your profile, rating & edge shown up front
Start with Client-Choice
Direct visibility

Priority Placement

$500 / month + reduced per-lead

Your brokerage listed directly on the rate and insurance tables. Clients click you and apply straight away — a direct match, no selection step.

  • Named placement on comparison pages
  • Direct applications — clients come to you
  • Lower cost per lead than Client-Choice
  • Renewal pipeline: clients emailed 4 months before renewal, with you attached
Get Priority Placement

Why it converts: a client who picked you themselves is already sold on working with you. Partners see close rates up to 40% higher on chosen matches than on traditional purchased leads — the conversation starts at "let's do this," not "who are you?"

Get started with partner verification

Loonwise verifies every broker, lender and insurer before they can be matched with a Canadian. Share your details to begin — we'll confirm your licence and standing before you go live.

🛡️ We check licensing and regulatory standing so Canadians only ever get matched with legitimate, in-good-standing professionals.